Home Finance The marketing idea behind no wagering casino bonuses

The marketing idea behind no wagering casino bonuses

The online casino industry is a cut-throat business. All online casinos want new players and there are thousands of different casino brands up for grabs online. Moreover, every single one has to come up with the next great idea and a bonus to entice you into play.

However, more recently there has been a sharp rise in the popularity of no wagering casino sites. But what exactly is a no-wagering casino? And what’s the reason behind these sites and their offers?

Today, we’re going to take a good look at regular casino bonuses and the no wagering versions. In addition, we’ll explain the principal idea behind these no wagering sites. Finally, we’ll tell you why more and more players are choosing to opt for these types of casino brands.

So, let’s get down to business.

Traditional casino bonuses

If you’ve ever played at an online casino, you’ll know that each one offers players great bonus deals in order to generate new business. Welcome bonuses and reload offers, as well as free spins and promises of more bonus cash, are tempting offers. And each one is designed to attract you to the casino. This is because every site wants to offer a better deal than the last.

Therefore, you’ll see adverts all across your TV, computer and phone screens. They talk of how much bonus cash and free spins you can get your hands. And you get these by signing up to a particular site.

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But while each one appears different, most deals at a casino can be divided into two categories. There are deposit bonuses and no deposit bonuses.

Deposit bonuses require players to make a deposit into the site before they can trigger their bonus. Whereas no deposit offers give you your bonus cash/free spins without you needing to make a deposit.

However, every single deal that you come across as an online casino will have various terms and conditions attached. Of these, wagering requirements are usually the ones that hinder people from converting their bonus cash into real-money winnings.

What are wagering requirements?

Wagering requirements are a very popular caveat inserted into the T&Cs of most casino bonuses.

Your wagering requirement refers to the amount of times you must play through your bonus cash before you can withdraw any real money.

For example, say you pick up £50 in bonus cash with a wagering requirement of 20x. As a result, you must play through £1,000 of bets before you can cash out.

Generally speaking, pretty much every casino offer comes with wagering requirements. And each casino will have a different wagering amount attached to their deals. However, high wagering can make it very difficult for players to cash out their winnings. Therefore, deals with heavy wagering attached are becoming less and less popular with regular casino fans.

No-wagering casino bonuses

As the name suggests, a no-wagering casino bonus is when the casino operator does not attach any wagering requirements to their bonus deal. And these types of offers are becoming more popular. Players are turning away from bonuses that come with restrictive T&Cs.

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As a general rule of thumb, no wagering bonuses are worth a lot less than other casino deals. So, as an example, instead of getting £100 in bonus cash, you might only get as little as £5 or £10. However, because there is no wagering attached to this bonus cash, converting your bonus funds into real money is much simpler.

It comes down to personal preference in the end. But lots of players prefer deals with no wagering requirements. They are easier to understand and much simpler to play with. Plus, they increase the likelihood of cashing out with a bonus. If you’d like to learn more about these deals, Casino.xyz has a huge article about no wagering casino bonuses, along with up to date lists of offers.

The marketing behind no wagering casinos

As we’ve seen, casino bonuses need to be big and juicy enough to entice in new business. But what exactly is the marketing idea behind no-wagering casinos? The answer is pretty simple.

Traditional casino bonuses are laden with lots of terms and conditions, including wagering requirements. And all of these caveats can make it difficult for players to convert their bonus funds into real cash. Which, when all is said and done, leaves players with a bad taste in their mouths.

And a lot of customers believe that casinos create harsh terms and conditions in order to make it hard to profit.

Therefore, the basic idea behind no wagering is to create clear and transparent deals that favor the player over the casino. So you can pick up wager-free bonus cash, to spend on all manner of casino games. Or no wagering slots where you can get free spins no wagering.

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It seems that this marketing strategy is working. And no wagering deals are on the up with more sites offering wager-free bonuses instead of old-style casino offers. In fact, we believe that this trend is only going to increase. So keep your eyes peeled for your next great no wager casino bonus deal.

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