Amazon is one of the largest e-commerce sites currently and is still going strong despite the entry of eBay and Alibaba. With more than 355 million active users, you can join 200,000 sellers in amassing over $160 billion in sales for this mammoth e-commerce platform. However, the success of your store on Amazon depends on many factors such as:
Optimize your product pages
Make sure you use relevant keywords. Keywords allow your listings to appear in relevant searches, which means that people who click on your listing will likely purchase your product.
Keywords in the title and product descriptions should be relevant to the search keywords. Use Amazon autocomplete to help you generate relevant keywords.
This will improve the click-through rate of your product and help you increase your sales. If you want your product to be viewed by more customers, you must include these keywords in your title.
Regardless of the product that you’re selling, optimizing your product pages for Amazon store performance is essential for its performance. You must have a well-optimized main image to highlight the features of your product.
This will increase the number of visitors to your product page. You also must include marketing images of your product, which are essential for product page optimization and product sales.
Use product widgets
Product widgets are helpful ways to display all your products in one place. One such widget, the product grid, lists all the products in a category. You can use it to highlight deals or out-of-stock products.
According to Harvard University, besides using widgets to enhance your store’s appearance and functionality, you can also use these tools to create a customized page for your listings. Amazon’s website editor enables you to customize the layout of your store and your copy and images.
You can customize the layout based on different calls-to-action, sales, and product launches. If you’re building a new store, it may help to take notes on the designs of other Amazon stores in similar categories. You can also take notes on the design elements and the users’ overall experience. You can ask them to create pictures and videos to accompany your products if you have a team.
Using content marketing
This form of marketing is not limited to writing blog posts but can be integrated into your website with a single click. Amazon stores display relevant Google ads and banner ads from brands.
The latter conflict with the overall marketing strategy, as they clutter the store. However, this strategy will eventually pay off. It’s possible to learn more about the different traffic patterns and nuances of content marketing.
For example, if you want to create a content marketing strategy for a potato peeler, you must consider its features. A simple picture won’t do, as it provides no added value and doesn’t convey emotions.
To overcome this challenge, you can post video content showcasing the uses of the product. It could include life hacks or elaborate carvings of fruits and vegetables. The idea is to draw in your audience by providing them with the information they will find valuable.
Optimize your Amazon storefront
You must keep your product listings optimized to be seen by many people. The purpose of keywords is to appear in relevant search results. If your product is listed in the top 10 results, you have a good chance of being clicked by the people looking for it.
However, if the keyword you’re targeting doesn’t fit seamlessly into your copy, you can include it in the backend search terms. Make sure to include these keywords in your product listings and page titles. This will keep your listings on top of the search results and attract more customers to your store.
Another way to improve your storefront’s performance is to use Amazon marketing services provided by other companies or professionals. This tool will show you which keywords generate the most traffic and how to optimize the best, and it will also show you which keywords your competitors are using.
Keep these tips in mind if you’re thinking about selling on Amazon. It’s getting more competitive out there, and taking steps to improve your store and optimize your products will help you stand out from the crowd. With each tip listed above, you’ll be working towards a more profitable Amazon store, which is always a good thing.