The Danes’ approach to analytics and data intelligence in breeding work has always been considered cutting edge. The same applies to their attempts to make the team better by non-standard methods – for example, by hiring a dedicated ball-throwing coach.
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This is all good, but the coolest is ahead.
In 2019, three-time Danish champions opened a new school with the loud name Guldminen – “Goldmine”. The school is located next to the training base, and it costs nothing to visit. Target? Create “super athletes”.
It sounds futuristic, but it’s actually much simpler. There are 75 students from 5 to 12 years old and 15 teachers.
“Our goal is to raise the best footballer in the world,” admits Midtjylland CEO Klaus Steinlein. “In 20 years, by 2035, the best footballer in the world will appear here.”
Klaus Steinlein hopes that an innovative form of teaching that prioritizes exercise over sitting at a table will help.
“The coolest thing will be when our student wins the Ballon d’Or and starts speaking. We hope that he will thank us and talk about the UN Sustainable Development Goals. “
“We want footballers to speak … and care for the world. Usually footballers think of new Ferraris and Porsches, but we hope that they will use their position to help the world, dysfunctional families. We want to raise a Human first of all, and not just a football player ”.
Steinlein does not hide the fact that the club aims to raise not only athletes. Another goal is simply to teach the future citizens of the country the right things.
Director Bjorn Holm agrees with him. “We want our graduates to become CEOs and succeed in a wide variety of areas.” It is important to be not only a good athlete, but also a person. We want our students to take care of the world. “
It turns out that this is not an academy or a boarding school. So what is it? How does it work? Students wearing Nike uniforms arrive at 7:30 am for breakfast. At eight in the morning, boys and girls practice soccer. Girls can also opt for handball.
After that, time is allocated for a snack, and then lessons. Children take math, English and other subjects. But the learning process is different from public schools. Each child assimilates information in his own way, and teachers find a special approach to each.
It sounds somewhat disorganized, but you can’t argue with the results.